Susie's Hot dogs Logo Re-Design


Adobe Illustrator




March 2021


This project was done for a class assignment. The idea of the assignment was to pick a small or not “well-known” business to recreate their logo in three different styles.

I chose to recreate a small restaurant’s (Susie’s Hot Dogs) logo.

Starting off the project, I drew out some design directions that were then later critiqued by my classmates. After the critiques, I came up with a final versions and then made them digital. 

After digitizing the designs, I came up with different ways the restaurant could use the designs within the “real world” with things like business cards, merchandise, and a hot dog stand.

Before creating digital versions of the logos, I started with making rough sketches.

After designing each logo, I made a mockup business card using each style.

I also applied each logo to different branding items.